Homework Project 1: Understanding Advertising

Each week, over the next half term, you should be working on the tasks outlined below.  The completed homework project will be due in on Friday 27^th March 2015 (although I will be checking progress every week).

 

ALL of the following tasks should be completed and presented on your blog (see week 1).  If you have any problems getting information on your blog, please see your teacher or a Media Technician ASAP.  You can also email me (j.fisher@dcsch.co.uk) if you have any problems uploading your work.

 

Week 1:  Blogger

• Set up a Blogger account (www.blogger.com).
  • The name of your blog should be something like this Joe Bloggs’ Media Exam Blog.
  • Customise the design of your blog https://www.youtube.com/watch?v=s987-EwwXxE).
  • Accept the email (school email) invite to the following blog: http://dhsgcseexam2015.blogspot.co.uk/  (useful information relating to your GCSE exam will be posted on here)

 

Week 2:  Advertising Timeline

• Create a timeline of ‘The Evolution of Advertising’, using the information from this (http://mashable.com/2011/12/26/history-advertising/) website and any other source you can find. To present your timeline, why not consider:
  • An online tool like http://www.tiki-toki.com/ . 
  • Hand drawing/writing your timeline and scan it/take a picture of it, before uploading it to Blogger.
  • Use Photoshop/InDesign and then save the files as JPEGS, before uploading your timeline to a Blogger.
    • For help with this, see this (https://www.youtube.com/watch?v=mAs8cOrPvG4) tutorial

 

Week 3:  Media Theories

• Create a ‘Media Theories’ PPT (if you do not have access to PPT, you can choose an alternative version), which demonstrates your understanding (in relation to Advertising) of the following theories:
  • Uses and Gratifications Theory
  • Maslow’s Hierarchy of Needs theory
• To upload your PPT to your blog you will need to fist sign up to Slideshare (http://www.slideshare.net/) and upload your PPT to Slideshare.  Following this, you should be able to embed your slideshare presentation onto your blogger page (https://www.youtube.com/watch?v=-M0iT-LCK5k)

 

Week 4:  Categorising Audiences

Use these (http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=audience and http://image.slidesharecdn.com/mockexaml4advertaudiences-141208092745-conversion-gate02/95/mock-exam-l4-advert-audiences-10-638.jpg?cb=1418052498) websites to help with week 4’s tasks. Post your Reponses on your blog.

• Define the terms DEMOGRAPHICS and SOCIOECONOMICS
• What is the ABC1 socio-economic model for categorising audiences?
• What is the Lifestyle Categories model for categorising audiences?
• What are the pros and cons of each model?

 

Week 5:  Key Terms

• Using the key terms from this (http://www.mediaknowall.com/gcse/advertising/advertising.php?pageID=gloss) website, create a wordsearch using Puzzlemaker (http://puzzlemaker.discoveryeducation.com/WordSearchSetupForm.asp).
  • The wordsearch should have 10-15 words in it.
  • Screen grab/print screen your finished wordsearch and add to your blog.
  • If you do not have access to Puzzlemaker, you can use an alternative method to make one.